Know Your Metal

The trend today is white metals, such as platinum, white gold and palladium. Many traditional women still prefer classic yellow gold.

Karat Gold

Gold in its purest form is yellow in color. Gold is alloyed with other metals to provide strength and to alter the color of the metal. White Gold is created by adding Nickel. Rose Gold is created by adding Copper.

24 Karat is 100% Gold
18 Karat is 75% Gold
14 Karat is 58.5% Gold
10 Karat is 37.5% Gold

Yellow Gold

Most jewelry items are produced in 18 Karat or 14 Karat Gold, which will slightly alter the color of gold, however will provide the necessary strength and durability for normal wear. The larger the content of Gold, the more valuable your piece of jewelry will be.

Many pieces of Yellow Gold jewelry will have White Gold prongs for the gemstones to offer slightly more durability and protection for you.

White Gold

Gold in its purest form is yellow in color. White Gold is extremely durable and polishes very well, however may discolor slightly in time. A thorough cleaning, polishing and Rhodium plating, will restore your ring like new again. Silver and Palladium are added to yellow gold to create white gold.


Platinum is the rarest and strongest of all precious metals. It is naturally white and never needs to be rhodium plated. Although Platinum is the strongest metal, it is softer on the surface and will acquire a patina to it over the years. Many pieces of Gold jewelry will use Platinum in the setting of gemstones to offer additional strength and a natural white luster.


Palladium has been used in the jewelry industry for many decades, but until recently was not used as the primary metal in finished jewelry. This precious metal is within the family of Platinum metals and shares many of the same characteristics. It is naturally white and very strong, just not as dense or heavy as platinum Palladium is an excellent alternative to Platinum and offers a more affordable price.